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diff --git a/src/app/(marketing)/home-content-v14.test.tsx b/src/app/(marketing)/home-content-v14.test.tsx
index 738b984..cad4c49 100644
--- a/src/app/(marketing)/home-content-v14.test.tsx
+++ b/src/app/(marketing)/home-content-v14.test.tsx
@@ -86,11 +86,11 @@ jest.mock('lucide-react', () => {
 });
 
 describe('HomeContentV14 - 首页 Hero 优化', () => {
-  it('renders an SVG product visual with an interface disclaimer', () => {
+  it('renders an abstract data-driven visual without product UI shell', () => {
     render(<HomeContentV14 />);
 
     expect(screen.getByTestId('hero-product-visual')).toBeInTheDocument();
-    expect(screen.getByText('产品界面示意')).toBeInTheDocument();
+    expect(screen.getByText('数据驱动 · 让转型可量化')).toBeInTheDocument();
   });
 
   it('keeps a single primary CTA and demotes the secondary action to a text link', () => {
diff --git a/src/components/sections/hero-product-visual.tsx b/src/components/sections/hero-product-visual.tsx
index 69f1c35..cc786d2 100644
--- a/src/components/sections/hero-product-visual.tsx
+++ b/src/components/sections/hero-product-visual.tsx
@@ -1,26 +1,7 @@
-import {
-  LayoutDashboard,
-  BarChart3,
-  Package,
-  Users,
-  Settings,
-  Search,
-  Bell,
-  TrendingUp,
-  AlertCircle,
-  ArrowUpRight,
-  ArrowDownRight,
-} from 'lucide-react';
+import { TrendingUp, ArrowUpRight, ArrowDownRight } from 'lucide-react';
 import { cn } from '@/lib/utils';
 
-const NAV_ITEMS = [
-  { label: '经营驾驶舱', icon: LayoutDashboard, active: true },
-  { label: '财务管理', icon: BarChart3 },
-  { label: '供应链', icon: Package },
-  { label: '客户管理', icon: Users },
-  { label: '系统设置', icon: Settings },
-];
-
+// 抽象数据可视化示意（示例数据）——作为品牌「数据驱动」能力的视觉表达，不含具体产品 UI 外壳
 const KPIS = [
   { label: '营收同比', value: '+32.6%', trend: 'up', note: '较上期' },
   { label: '订单履约率', value: '98.2%', trend: 'up', note: '目标 95%' },
@@ -28,18 +9,6 @@ const KPIS = [
   { label: '客户新增', value: '+18.4%', trend: 'up', note: '本月' },
 ] as const;
 
-const ALERTS = [
-  { title: '华东区库存预警', desc: '3 个 SKU 低于安全库存', level: 'high' },
-  { title: '大客户合同待审批', desc: '2 份合同等待审批', level: 'medium' },
-  { title: '本月目标完成 82%', desc: '距离目标还有 18%', level: 'normal' },
-];
-
-const TABLE_ROWS = [
-  { name: '成都某制造集团', amount: '¥ 1,280,000', status: '已签约', date: '今日' },
-  { name: '华南零售连锁', amount: '¥ 860,000', status: '洽谈中', date: '昨日' },
-  { name: '华东物流企业', amount: '¥ 420,000', status: '方案确认', date: '07-18' },
-];
-
 function TrendBadge({ trend, label }: { trend: 'up' | 'down'; label: string }) {
   const Icon = trend === 'up' ? ArrowUpRight : ArrowDownRight;
   return (
@@ -50,209 +19,70 @@ function TrendBadge({ trend, label }: { trend: 'up' | 'down'; label: string }) {
   );
 }
 
-function StatusBadge({ status }: { status: string }) {
-  const tone =
-    status === '已签约'
-      ? 'bg-success-bg text-success'
-      : status === '洽谈中'
-        ? 'bg-brand-bg text-brand'
-        : 'bg-bg-secondary text-text-secondary';
-  return (
-    <span className={cn('inline-flex rounded px-1.5 py-0.5 text-[10px] font-semibold', tone)}>
-      {status}
-    </span>
-  );
-}
-
 export function HeroProductVisual({ className }: { className?: string }) {
   return (
     <div
       data-testid="hero-product-visual"
       role="img"
-      aria-label="睿新经营驾驶舱界面示意（示例数据）"
+      aria-label="数据驱动可视化示意（示例数据）"
       className={cn('relative', className)}
     >
-      <div aria-hidden="true" className="overflow-hidden rounded-xl border border-border-primary bg-white shadow-xl">
-        {/* 应用窗口头 */}
-        <div className="flex items-center justify-between border-b border-border-primary bg-bg-secondary px-4 py-2.5">
-          <div className="flex items-center gap-3">
-            <div className="flex gap-1.5" aria-hidden="true">
-              <span className="h-2.5 w-2.5 rounded-full bg-border-secondary" />
-              <span className="h-2.5 w-2.5 rounded-full bg-border-secondary" />
-              <span className="h-2.5 w-2.5 rounded-full bg-brand/60" />
-            </div>
-            <span className="text-sm font-semibold text-ink">睿新 · 经营驾驶舱</span>
-          </div>
-          <span className="border border-border-primary bg-white px-2 py-0.5 text-[11px] font-medium text-text-muted">
-            产品界面示意
-          </span>
-        </div>
-
-        <div className="flex">
-          {/* 侧边导航（桌面） */}
-          <aside className="hidden w-40 shrink-0 flex-col border-r border-border-primary bg-bg-secondary/60 p-3 lg:flex" aria-hidden="true">
-            <div className="mb-5 border-b border-border-primary px-2 pb-4">
-              <div className="text-sm font-black text-ink">睿新</div>
-              <div className="text-[10px] font-medium tracking-[0.18em] text-text-muted">NOVALON</div>
-            </div>
-            <nav className="space-y-1">
-              {NAV_ITEMS.map((item) => {
-                const Icon = item.icon;
-                return (
-                  <div
-                    key={item.label}
-                    className={cn(
-                      'flex items-center gap-2 rounded px-2 py-1.5 text-xs font-medium',
-                      item.active
-                        ? 'bg-brand-bg text-brand'
-                        : 'text-text-secondary'
-                    )}
-                  >
-                    <Icon className="h-3.5 w-3.5" />
-                    {item.label}
-                  </div>
-                );
-              })}
-            </nav>
-            <div className="mt-auto rounded border border-border-primary bg-white p-2.5">
-              <div className="text-[10px] font-semibold text-ink">私有化部署</div>
-              <div className="mt-0.5 text-[10px] leading-snug text-text-muted">数据不出境 · 满足合规</div>
-            </div>
-          </aside>
-
-          {/* 主内容区 */}
-          <div className="min-w-0 flex-1 p-3 sm:p-4">
-            {/* 顶部操作栏 */}
-            <div className="mb-3 flex items-center justify-between gap-3">
-              <div className="flex min-w-0 items-center gap-2 rounded border border-border-primary bg-bg-secondary px-2.5 py-1.5 text-text-muted">
-                <Search className="h-3.5 w-3.5 shrink-0" />
-                <span className="truncate text-xs">搜索订单、客户、SKU…</span>
-              </div>
-              <div className="flex items-center gap-2">
-                <div className="relative flex h-7 w-7 items-center justify-center rounded border border-border-primary bg-white text-text-secondary">
-                  <Bell className="h-3.5 w-3.5" />
-                  <span className="absolute -right-0.5 -top-0.5 h-2 w-2 rounded-full bg-brand" />
-                </div>
-                <div className="flex h-7 w-7 items-center justify-center rounded-full bg-ink text-[10px] font-bold text-white">
-                  睿
-                </div>
-              </div>
-            </div>
-
-            {/* KPI 卡 */}
-            <div className="grid grid-cols-2 gap-2 sm:gap-2.5 lg:grid-cols-4">
-              {KPIS.map((kpi) => (
-                <div key={kpi.label} className="border border-border-primary bg-bg-secondary p-2.5">
-                  <div className="flex items-center justify-between gap-2">
-                    <span className="truncate text-[11px] font-medium text-text-muted">{kpi.label}</span>
-                    <TrendingUp className="h-3.5 w-3.5 shrink-0 text-brand" />
-                  </div>
-                  <div className="mt-1.5 text-lg font-black tabular-nums leading-none text-ink sm:text-xl">
-                    {kpi.value}
-                  </div>
-                  <TrendBadge trend={kpi.trend} label={kpi.note} />
-                </div>
-              ))}
-            </div>
-
-            {/* 图表 + 预警 */}
-            <div className="mt-2.5 grid grid-cols-1 gap-2.5 sm:mt-3 lg:grid-cols-3">
-              <div className="border border-border-primary p-3 lg:col-span-2">
-                <div className="mb-3 flex items-center justify-between">
-                  <div>
-                    <div className="text-xs font-semibold text-ink">营收趋势</div>
-                    <div className="text-[10px] text-text-muted">示例数据 · 近 12 个月</div>
-                  </div>
-                  <div className="flex gap-1">
-                    {['月', '季', '年'].map((period, i) => (
-                      <span
-                        key={period}
-                        className={cn(
-                          'rounded px-1.5 py-0.5 text-[10px] font-medium',
-                          i === 0 ? 'bg-brand text-white' : 'bg-bg-secondary text-text-muted'
-                        )}
-                      >
-                        {period}
-                      </span>
-                    ))}
-                  </div>
-                </div>
-                <svg
-                  viewBox="0 0 360 120"
-                  className="h-24 w-full sm:h-28"
-                  preserveAspectRatio="none"
-                  aria-hidden="true"
-                >
-                  <defs>
-                    <linearGradient id="hero-visual-fill" x1="0" y1="0" x2="0" y2="1">
-                      <stop offset="0%" stopColor="var(--color-brand)" stopOpacity="0.16" />
-                      <stop offset="100%" stopColor="var(--color-brand)" stopOpacity="0" />
-                    </linearGradient>
-                  </defs>
-                  {[24, 56, 88].map((y) => (
-                    <line key={y} x1="0" y1={y} x2="360" y2={y} stroke="var(--color-border-light)" strokeWidth="1" />
-                  ))}
-                  <path
-                    d="M0,104 C36,96 56,80 88,82 C120,84 144,60 176,58 C208,56 232,38 264,40 C296,42 320,24 360,20 L360,120 L0,120 Z"
-                    fill="url(#hero-visual-fill)"
-                  />
-                  <path
-                    d="M0,104 C36,96 56,80 88,82 C120,84 144,60 176,58 C208,56 232,38 264,40 C296,42 320,24 360,20"
-                    fill="none"
-                    stroke="var(--color-brand)"
-                    strokeWidth="2.5"
-                    strokeLinecap="round"
-                  />
-                  <circle cx="360" cy="20" r="4" fill="var(--color-brand)" />
-                </svg>
-              </div>
-
-              <div className="border border-border-primary p-3">
-                <div className="mb-3 flex items-center gap-1.5">
-                  <AlertCircle className="h-3.5 w-3.5 text-brand" />
-                  <span className="text-xs font-semibold text-ink">待办预警</span>
-                </div>
-                <ul className="space-y-2.5">
-                  {ALERTS.map((alert) => (
-                    <li key={alert.title} className="flex items-start gap-2">
-                      <span
-                        className={cn(
-                          'mt-1 h-1.5 w-1.5 shrink-0 rounded-full',
-                          alert.level === 'high' ? 'bg-brand' : 'bg-border-secondary'
-                        )}
-                        aria-hidden="true"
-                      />
-                      <div className="min-w-0">
-                        <div className="truncate text-xs font-medium text-ink">{alert.title}</div>
-                        <div className="truncate text-[10px] text-text-muted">{alert.desc}</div>
-                      </div>
-                    </li>
-                  ))}
-                </ul>
-              </div>
-            </div>
-
-            {/* 数据表格 */}
-            <div className="mt-2.5 hidden overflow-hidden border border-border-primary 2xl:block">
-              <div className="flex items-center justify-between border-b border-border-primary bg-bg-secondary px-3 py-2">
-                <span className="text-xs font-semibold text-ink">重点商机动态</span>
-                <span className="text-[10px] text-text-muted">示例数据</span>
-              </div>
-              <div className="divide-y divide-border-light">
-                {TABLE_ROWS.map((row) => (
-                  <div key={row.name} className="grid grid-cols-[1fr_auto_auto] items-center gap-3 px-3 py-2">
-                    <span className="truncate text-xs font-medium text-ink">{row.name}</span>
-                    <span className="text-xs font-semibold tabular-nums text-text-secondary">{row.amount}</span>
-                    <div className="flex items-center gap-2">
-                      <StatusBadge status={row.status} />
-                      <span className="text-[10px] text-text-muted">{row.date}</span>
-                    </div>
-                  </div>
-                ))}
-              </div>
+      {/* 眉标：能力定位，非产品名 */}
+      <div className="mb-4 inline-flex items-center gap-2 text-xs font-bold tracking-[0.2em] uppercase text-brand">
+        <span className="h-1.5 w-1.5 rounded-full bg-brand" aria-hidden="true" />
+        数据驱动 · 让转型可量化
+      </div>
+
+      {/* KPI 卡片：抽象数据可视化 */}
+      <div className="grid grid-cols-2 gap-3">
+        {KPIS.map((kpi) => (
+          <div key={kpi.label} className="border border-border-primary bg-bg-secondary p-4">
+            <div className="mb-2 flex items-center justify-between gap-2">
+              <span className="text-[11px] font-medium text-text-muted">{kpi.label}</span>
+              <TrendingUp className="h-3.5 w-3.5 text-brand" />
             </div>
+            <div className="text-xl font-black tabular-nums leading-none text-ink sm:text-2xl">
+              {kpi.value}
+            </div>
+            <TrendBadge trend={kpi.trend} label={kpi.note} />
           </div>
+        ))}
+      </div>
+
+      {/* 趋势图：品牌色曲线 + 渐变填充 */}
+      <div className="mt-3 border border-border-primary bg-white p-4">
+        <div className="mb-3 flex items-center justify-between">
+          <span className="text-xs font-semibold text-ink">数据增长趋势</span>
+          <span className="text-[10px] text-text-muted">示例数据 · 近 12 个月</span>
         </div>
+        <svg
+          viewBox="0 0 360 120"
+          className="h-24 w-full sm:h-28"
+          preserveAspectRatio="none"
+          aria-hidden="true"
+        >
+          <defs>
+            <linearGradient id="hero-visual-fill" x1="0" y1="0" x2="0" y2="1">
+              <stop offset="0%" stopColor="var(--color-brand)" stopOpacity="0.16" />
+              <stop offset="100%" stopColor="var(--color-brand)" stopOpacity="0" />
+            </linearGradient>
+          </defs>
+          {[24, 56, 88].map((y) => (
+            <line key={y} x1="0" y1={y} x2="360" y2={y} stroke="var(--color-border-light)" strokeWidth="1" />
+          ))}
+          <path
+            d="M0,104 C36,96 56,80 88,82 C120,84 144,60 176,58 C208,56 232,38 264,40 C296,42 320,24 360,20 L360,120 L0,120 Z"
+            fill="url(#hero-visual-fill)"
+          />
+          <path
+            d="M0,104 C36,96 56,80 88,82 C120,84 144,60 176,58 C208,56 232,38 264,40 C296,42 320,24 360,20"
+            fill="none"
+            stroke="var(--color-brand)"
+            strokeWidth="2.5"
+            strokeLinecap="round"
+          />
+          <circle cx="360" cy="20" r="4" fill="var(--color-brand)" />
+        </svg>
       </div>
     </div>
   );