refactor(deploy): 统一发布脚本为单一入口 scripts/deploy.sh

- 新增 scripts/deploy.sh，支持 build/deploy/rollback/status 子命令
- 删除 deploy.sh、deploy-dist.sh、scripts/deploy-static.sh、scripts/deployment/deploy-production.sh
- Jenkinsfile 部署/回滚改为调用统一脚本，移除内联部署逻辑与 STATIC_DIR
- 同步 README、DEPLOYMENT、docs、CLAUDE.md、setup-cicd 与 package.json 脚本

scripts/setup-cicd/cicd.config

@@ -20,7 +20,8 @@ JENKINS_API_TOKEN=""
 SERVER_IP="139.155.109.62"
 SERVER_USER="root"
 DEPLOY_ROOT="/home/novalon/docker-app"
-STATIC_DIR="novalon-static"
+PROJECT_NAME="novalon-website"
+DIST_DIR="dist"
 NGINX_CONTAINER="novalon-nginx-secure"
 DOMAIN="https://novalon.cn"