feat(cms): 品牌叙事与结构性文案全站 CMS 化并补齐信任证据阶段 0

- 品牌叙事内核（价值主张/定位/承诺/三支柱/语气）下沉 site-config，经 SiteConfigProvider 注入全站
- 新增 page-copy 内容模型承载结构性文案（章节标题/眉标/描述/CTA/空状态），覆盖首页+服务/方案/产品/案例/新闻列表页，「CMS 优先 + 硬编码兜底」不白屏
- 首页「首批客户共创计划」板块（earlyAccessTitle/CtaLabel/Status 驱动）替代单行标签，如实呈现共创/内测/授权公开三档状态
- 关于页资质区数据空时如实展示「建设中」空态
- 零编造：不虚构客户/数据/资质

src/app/(marketing)/about/about-content-v4.tsx

@@ -302,7 +302,38 @@ function CertificationsSection({ data }: { data: AboutData }) {
   const certifications = data.certifications ?? [];
   const partners = data.partners ?? [];
 
-  if (certifications.length === 0 && partners.length === 0) return null;
+  // 初创阶段无资质/伙伴数据时，如实呈现「建设中」状态而非隐藏整块（零编造）
+  if (certifications.length === 0 && partners.length === 0) {
+    return (
+      <section className="relative py-20 sm:py-28 md:py-32 overflow-hidden bg-white">
+        <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 relative z-10">
+          <motion.div
+            initial={{ opacity: 0, y: 30 }}
+            whileInView={{ opacity: 1, y: 0 }}
+            viewport={{ once: true, margin: '-80px' }}
+            transition={{ duration: 0.8, ease: EASE_OUT }}
+            className="max-w-3xl"
+          >
+            <div className="text-sm font-mono tracking-[0.2em] text-text-muted uppercase mb-6">
+              Certifications
+            </div>
+            <h2 className="text-3xl sm:text-4xl md:text-5xl font-extrabold text-ink tracking-tight leading-[0.95] mb-10">
+              资质与认证
+            </h2>
+            <div className="p-8 sm:p-10 border border-dashed border-border-primary bg-bg-secondary">
+              <div className="flex items-center gap-2.5 mb-3">
+                <Shield className="w-5 h-5 text-text-muted" />
+                <span className="text-sm font-semibold text-ink">资质建设中</span>
+              </div>
+              <p className="text-sm text-text-muted leading-relaxed">
+                公司资质与认证信息建设中，将随业务开展与取得进度陆续公示。
+              </p>
+            </div>
+          </motion.div>
+        </div>
+      </section>
+    );
+  }
 
   return (
     <section className="relative py-20 sm:py-28 md:py-32 overflow-hidden bg-white">

src/app/(marketing)/cases/cases-content-v3.tsx

@@ -95,14 +95,23 @@ function CaseCard({ caseItem, index }: { caseItem: CaseStudy; index: number }) {
 export default function CasesContentV3({
   cases: casesProp,
   industries: industriesProp,
+  pageCopy,
 }: {
   cases?: CaseStudy[];
   industries?: { id: string; label: string }[];
+  pageCopy?: Record<string, unknown> | null;
 }) {
   const [selectedIndustry, setSelectedIndustry] = useState('all');
 
   const industries = industriesProp ?? [];
 
+  const heroTitle1 = (pageCopy?.casePageHeroTitle1 as string) || '每一个项目，';
+  const heroTitle2 = (pageCopy?.casePageHeroTitle2 as string) || '都以成果为目标';
+  const heroDescription = (pageCopy?.casePageHeroDescription as string) || '我们正在与首批客户共同创造价值故事。\n从挑战到方案，从过程到成果——用数据说话，用结果证明。';
+  const heroDescriptionLines = heroDescription.split('\n');
+  const filterTitle = (pageCopy?.casePageFilterTitle as string) || '全部案例';
+  const filterDescription = (pageCopy?.casePageFilterDescription as string) || '按行业筛选，找到与您业务最相关的成功故事';
+
   const filteredCases = useMemo(() => {
     const allCases = casesProp ?? [];
     if (selectedIndustry === 'all') return allCases;
@@ -130,11 +139,11 @@ export default function CasesContentV3({
               transition={{ duration: 1, delay: 0.2, ease: EASE_OUT }}
               className="text-4xl sm:text-5xl md:text-6xl lg:text-7xl xl:text-8xl font-black text-ink leading-[0.88] tracking-tightest mb-10 sm:mb-12 md:mb-16"
             >
-              <div className="block">每一个项目，</div>
+              <div className="block">{heroTitle1}</div>
               <div className="block mt-4 sm:mt-6">
                 <span className="relative inline-block">
                   <span className="relative text-brand font-black">
-                    都以成果为目标
+                    {heroTitle2}
                     <motion.span
                       className="absolute -bottom-2 left-0 w-full h-[3px] bg-brand"
                       style={{ transformOrigin: 'left' }}
@@ -153,9 +162,12 @@ export default function CasesContentV3({
               transition={{ duration: 0.8, delay: 0.5, ease: EASE_OUT }}
               className="text-lg md:text-xl text-text-secondary max-w-2xl leading-relaxed mb-12"
             >
-              我们正在与首批客户共同创造价值故事。
-              <br className="hidden sm:block" />
-              从挑战到方案，从过程到成果——用数据说话，用结果证明。
+              {heroDescriptionLines.map((line, i) => (
+                <span key={i}>
+                  {i > 0 && <br className="hidden sm:block" />}
+                  {line}
+                </span>
+              ))}
             </motion.p>
 
             <motion.div
@@ -225,10 +237,10 @@ export default function CasesContentV3({
                 All Cases
               </div>
               <h2 className="text-3xl sm:text-4xl md:text-5xl lg:text-6xl font-extrabold text-ink tracking-tight leading-[0.95]">
-                全部案例
+                {filterTitle}
               </h2>
               <p className="mt-6 text-lg text-text-secondary leading-relaxed">
-                按行业筛选，找到与您业务最相关的成功故事
+                {filterDescription}
               </p>
             </motion.div>
 

src/app/(marketing)/cases/client.tsx

@@ -6,8 +6,9 @@ import CasesContentV3 from './cases-content-v3';
 interface CasesClientProps {
   cases?: CaseStudy[];
   industries?: { id: string; label: string }[];
+  pageCopy?: Record<string, unknown> | null;
 }
 
-export function CasesClient({ cases, industries }: CasesClientProps) {
-  return <CasesContentV3 cases={cases} industries={industries} />;
+export function CasesClient({ cases, industries, pageCopy }: CasesClientProps) {
+  return <CasesContentV3 cases={cases} industries={industries} pageCopy={pageCopy} />;
 }

src/app/(marketing)/cases/page.test.tsx

@@ -4,6 +4,7 @@ import CasesPage from './page';
 
 jest.mock('@/lib/cms/data-server', () => ({
   getPublishedItems: jest.fn(),
+  getPageCopy: jest.fn().mockResolvedValue(null),
 }));
 
 jest.mock('./cases-content-v3', () => ({

src/app/(marketing)/cases/page.tsx

@@ -1,7 +1,7 @@
 import { Metadata } from 'next';
 import { COMPANY_INFO } from '@/lib/constants';
 import { CASE_INDUSTRIES } from '@/lib/constants/cases';
-import { getPublishedItems } from '@/lib/cms/data-server';
+import { getPublishedItems, getPageCopy } from '@/lib/cms/data-server';
 import type { CaseStudy } from '@/lib/constants/cases';
 import { CasesClient } from './client';
 
@@ -13,7 +13,10 @@ export const metadata: Metadata = {
 export const revalidate = 3600;
 
 export default async function CasesPage() {
-  const items = await getPublishedItems('case-study');
+  const [items, pageCopy] = await Promise.all([
+    getPublishedItems('case-study'),
+    getPageCopy('cases').catch(() => null),
+  ]);
   const cases = items.map((item) => ({ ...item.data, id: item.data.id || item.id, slug: item.data.slug || item.slug, title: item.data.title || item.title } as unknown as CaseStudy));
-  return <CasesClient cases={cases} industries={CASE_INDUSTRIES} />;
+  return <CasesClient cases={cases} industries={CASE_INDUSTRIES} pageCopy={pageCopy?.data ?? null} />;
 }

src/app/(marketing)/home-content-v14.tsx

@@ -10,6 +10,7 @@ import { ArrowRight, Lightbulb, Database, Layers, Code, Puzzle, Server } from 'l
 import { cn } from '@/lib/utils';
 import { EASE_OUT } from '@/components/ui/page-decoration';
 import { COMPANY_INFO, TRUST_SIGNALS, EARLY_ACCESS } from '@/lib/constants';
+import { useSiteConfig } from '@/lib/site-config';
 
 // ===== 服务图标映射：将字符串键名映射为 Lucide 组件 =====
 const SERVICE_ICON_MAP: Record<string, React.ReactNode> = {
@@ -71,6 +72,23 @@ const FALLBACK_SERVICES = [
   },
 ];
 
+// ===== 首页结构性文案类型（page-copy CMS 覆盖，未配置时走硬编码兜底）=====
+type HomePageCopy = Record<string, any>;
+
+// 多行标题渲染：按 \n 分段，输出 <br/> 换行
+function StyledTitle({ lines }: { lines: (string | undefined)[] }) {
+  return (
+    <>
+      {lines.map((line, i) => (
+        <span key={i}>
+          {i > 0 && <br />}
+          {line}
+        </span>
+      ))}
+    </>
+  );
+}
+
 // ===== 品牌 CTA 按钮 =====
 function CTAButton({ children, href, variant = 'primary', className, dataTestId }: {
   children: React.ReactNode;
@@ -103,6 +121,7 @@ function HeroSection({ heroData, stats }: {
   stats?: Record<string, any>[];
 }) {
   const containerRef = useRef<HTMLDivElement>(null);
+  const siteConfig = useSiteConfig();
 
   const heading = heroData?.heading || heroData?.headingBottom || '让每一家企业都拥有数据驱动的决策能力';
   const subheading = heroData?.subheading || heroData?.description || '';
@@ -110,6 +129,7 @@ function HeroSection({ heroData, stats }: {
   const ctaHref = heroData?.ctaHref || '/contact';
   const secondaryCtaLabel = heroData?.secondaryCtaLabel || '查看产品矩阵';
   const secondaryCtaHref = heroData?.secondaryCtaHref || '/products';
+  const slogan = siteConfig.slogan || COMPANY_INFO.slogan;
 
   const hasValidStats = stats?.length && stats[0]?.value;
   const displayStats = hasValidStats ? stats!.slice(0, 3) : [];
@@ -147,6 +167,20 @@ function HeroSection({ heroData, stats }: {
             />
           </motion.div>
 
+          {/* 品牌口号 Badge：消费站点配置 slogan，后台可改 */}
+          {slogan && (
+            <motion.div
+              initial={{ opacity: 0, y: 20 }}
+              animate={{ opacity: 1, y: 0 }}
+              transition={{ duration: 0.35, delay: 0.03, ease: EASE_OUT }}
+              className="mb-6"
+            >
+              <span className="inline-flex items-center gap-2 px-3 py-1.5 rounded-full bg-brand/5 text-brand text-sm font-medium border border-brand/15">
+                {slogan}
+              </span>
+            </motion.div>
+          )}
+
           {/* 主标题：大胆、直接 */}
           <motion.h1
             initial={{ opacity: 0, y: 40 }}
@@ -228,7 +262,23 @@ function HeroSection({ heroData, stats }: {
 }
 
 // ===== 信任/成果区：可验证信任信号 + 首批客户共创标签 =====
-function TrustSection() {
+// 共创计划默认状态条目（如实呈现，无真实案例时不虚构客户）
+const DEFAULT_EARLY_ACCESS_STATUS = [
+  { label: '共创进行中', desc: '我们正与首批客户共同打磨产品与方案，以真实运营数据验证业务改善。' },
+  { label: '产品内测中', desc: '自研产品（如睿视 NovaVis）处于内测阶段，成熟后正式发布。' },
+  { label: '成果授权公开', desc: '案例与可量化成果在获得客户授权后公示——经得起衡量。' },
+];
+
+function TrustSection({ pageCopy }: { pageCopy?: HomePageCopy | null }) {
+  const eyebrow = pageCopy?.trustEyebrow || '值得信赖';
+  const titleLines = (pageCopy?.trustTitle || '以可衡量的成果\n赢得长期信任').split('\n');
+  const signals = (pageCopy?.trustSignals?.length ? pageCopy.trustSignals : TRUST_SIGNALS) as typeof TRUST_SIGNALS;
+  const earlyLabel = pageCopy?.earlyAccessLabel || EARLY_ACCESS.label;
+  const earlyDesc = pageCopy?.earlyAccessDesc || EARLY_ACCESS.desc;
+  const earlyTitle = (pageCopy?.earlyAccessTitle as string) || '首批客户共创计划';
+  const earlyCtaLabel = (pageCopy?.earlyAccessCtaLabel as string) || '成为共创客户';
+  const earlyStatus = (pageCopy?.earlyAccessStatus?.length ? pageCopy.earlyAccessStatus : DEFAULT_EARLY_ACCESS_STATUS) as typeof DEFAULT_EARLY_ACCESS_STATUS;
+
   return (
     <section className="relative py-20 sm:py-28 md:py-36 overflow-hidden bg-bg-secondary" data-testid="trust-section">
       <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 relative z-10">
@@ -236,18 +286,16 @@ function TrustSection() {
           <div className="flex items-center gap-3 mb-6">
             <div className="w-10 h-px bg-brand" />
             <span className="text-[13px] tracking-[0.12em] font-semibold text-brand">
-              值得信赖
+              {eyebrow}
             </span>
           </div>
           <h2 className="text-2xl sm:text-3xl md:text-4xl lg:text-5xl font-black text-ink tracking-tight leading-[1.05]">
-            以可衡量的成果
-            <br />
-            赢得长期信任
+            <StyledTitle lines={titleLines} />
           </h2>
         </ScrollReveal>
 
         <div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-6 mb-10">
-          {TRUST_SIGNALS.map((item, i) => (
+          {signals.map((item, i) => (
             <StaggerReveal key={i} staggerDelay={0.06}>
               <div className="bain-card p-6 sm:p-7 h-full flex flex-col">
                 <div className="flex items-baseline gap-2 mb-3">
@@ -265,24 +313,33 @@ function TrustSection() {
           ))}
         </div>
 
-        {/* 首批客户共创标签：无真实案例时如实标注，不虚构客户 */}
+        {/* 首批客户共创计划：如实呈现共创/内测/授权公开状态，不虚构客户 */}
         <StaggerReveal staggerDelay={0.08}>
-          <div className="flex flex-col sm:flex-row sm:items-center gap-4 sm:gap-6 p-6 sm:p-8 bg-brand-bg border border-[rgba(196,30,58,0.15)]" data-testid="early-access-banner">
-            <div>
-              <div className="flex items-center gap-3 mb-1">
-                <span className="text-[13px] tracking-[0.12em] font-semibold text-brand">
-                  {EARLY_ACCESS.label}
-                </span>
-              </div>
-              <p className="text-sm text-text-secondary leading-relaxed">
-                {EARLY_ACCESS.desc}
-              </p>
+          <div className="p-6 sm:p-8 bg-brand-bg border border-[rgba(196,30,58,0.15)]" data-testid="early-access-banner">
+            <div className="flex items-center gap-3 mb-4">
+              <span className="text-[13px] tracking-[0.12em] font-semibold text-brand">
+                {earlyLabel}
+              </span>
+            </div>
+            <h3 className="text-xl sm:text-2xl font-bold text-ink mb-3">
+              {earlyTitle}
+            </h3>
+            <p className="text-sm text-text-secondary leading-relaxed mb-6 max-w-2xl">
+              {earlyDesc}
+            </p>
+            <div className="grid sm:grid-cols-3 gap-4 mb-8">
+              {earlyStatus.map((s) => (
+                <div key={s.label} className="p-4 bg-white border border-brand/10">
+                  <div className="text-sm font-semibold text-brand mb-1">{s.label}</div>
+                  <div className="text-xs text-text-secondary leading-relaxed">{s.desc}</div>
+                </div>
+              ))}
             </div>
             <a
               href="/contact"
-              className="group inline-flex shrink-0 items-center gap-2 text-sm font-semibold text-ink hover:text-brand transition-colors sm:ml-auto"
+              className="group inline-flex shrink-0 items-center gap-2 text-sm font-semibold text-ink hover:text-brand transition-colors"
             >
-              <span>成为首批共创客户</span>
+              <span>{earlyCtaLabel}</span>
               <ArrowRight className="w-4 h-4 transition-transform duration-300 group-hover:translate-x-1" />
             </a>
           </div>
@@ -317,20 +374,27 @@ const NARRATIVE_ACTS = [
   },
 ];
 
-function NarrativeSection() {
+function NarrativeSection({ pageCopy }: { pageCopy?: HomePageCopy | null }) {
+  const narrativeTitle = (pageCopy?.narrativeTitle || '从问题到结果，\n一条可量化的路径').split('\n');
+  const NARRATIVE_ACTS_CMS = (pageCopy?.narrativeActs?.length ? pageCopy.narrativeActs : NARRATIVE_ACTS) as Array<{
+    number: string;
+    title: string;
+    desc: string;
+    href: string;
+    cta: string;
+  }>;
+
   return (
     <section className="relative py-20 sm:py-28 md:py-36 overflow-hidden bg-white" data-testid="narrative-section">
       <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 relative z-10">
         <ScrollReveal className="mb-16 sm:mb-20">
           <h2 className="text-2xl sm:text-3xl md:text-4xl lg:text-5xl font-black text-ink tracking-tight leading-[1.05]">
-            从问题到结果，
-            <br />
-            一条可量化的路径
+            <StyledTitle lines={narrativeTitle} />
           </h2>
         </ScrollReveal>
 
         <div className="grid md:grid-cols-3 gap-px bg-border-primary">
-          {NARRATIVE_ACTS.map((act) => (
+          {NARRATIVE_ACTS_CMS.map((act) => (
             <StaggerReveal key={act.number} staggerDelay={0.08}>
               <div className="group relative h-full bg-white p-8 sm:p-10 md:p-12 transition-colors duration-300 hover:bg-bg-secondary">
                 <div className="flex items-start justify-between mb-8">
@@ -363,7 +427,7 @@ function NarrativeSection() {
 }
 
 // ===== 服务区：等宽三列卡片 + 兜底数据 =====
-function ServicesSection({ services }: { services?: Record<string, any>[] }) {
+function ServicesSection({ services, pageCopy }: { services?: Record<string, any>[]; pageCopy?: HomePageCopy | null }) {
   const hasValidData = services?.length && (services![0] as any)?.subtitle;
   const SERVICE_ITEMS = hasValidData
     ? services!.map((s: Record<string, any>) => ({
@@ -371,6 +435,7 @@ function ServicesSection({ services }: { services?: Record<string, any>[] }) {
         icon: SERVICE_ICON_MAP[s.icon as string] || <Server className="w-7 h-7" />,
       })) as Record<string, any>[]
     : FALLBACK_SERVICES;
+  const servicesTitle = (pageCopy?.servicesTitle || '从战略到落地，\n可量化的一站式服务').split('\n');
 
   return (
     <section className="relative py-20 sm:py-28 md:py-36 overflow-hidden bg-bg-secondary">
@@ -378,9 +443,7 @@ function ServicesSection({ services }: { services?: Record<string, any>[] }) {
         <div className="max-w-3xl mb-16 sm:mb-20">
           <ScrollReveal>
             <h2 className="text-2xl sm:text-3xl md:text-4xl lg:text-5xl font-black text-ink tracking-tight leading-[1.05]">
-              从战略到落地，
-              <br />
-              可量化的一站式服务
+              <StyledTitle lines={servicesTitle} />
             </h2>
           </ScrollReveal>
         </div>
@@ -434,9 +497,14 @@ function ServicesSection({ services }: { services?: Record<string, any>[] }) {
 }
 
 // ===== 案例区：轻量快照卡片 =====
-function CasesSection({ cases }: { cases?: Record<string, any>[] }) {
+function CasesSection({ cases, pageCopy }: { cases?: Record<string, any>[]; pageCopy?: HomePageCopy | null }) {
   const hasValidData = cases?.length && cases[0]?.metrics;
   const CASE_ITEMS = hasValidData ? cases! : [];
+  const casesEyebrow = pageCopy?.casesEyebrow || '共创进行时';
+  const casesTitleLines = (pageCopy?.casesTitle || '每一个项目，\n都以业务改善为衡量标准').split('\n');
+  const casesDesc = pageCopy?.casesDescription || '我们正与首批客户共同打磨产品与方案，以真实运营数据验证业务改善。';
+  const earlyLabel = pageCopy?.earlyAccessLabel || EARLY_ACCESS.label;
+  const earlyDesc = pageCopy?.earlyAccessDesc || EARLY_ACCESS.desc;
 
   if (CASE_ITEMS.length === 0) {
     return (
@@ -447,18 +515,14 @@ function CasesSection({ cases }: { cases?: Record<string, any>[] }) {
               <div className="flex items-center gap-3 mb-6">
                 <div className="w-10 h-px bg-brand" />
                 <span className="text-[13px] tracking-[0.12em] font-semibold text-brand">
-                  共创进行时
+                  {casesEyebrow}
                 </span>
               </div>
               <h2 className="text-2xl sm:text-3xl md:text-4xl lg:text-5xl font-black text-ink tracking-tight leading-[1.05] mb-8">
-                每一个项目，
-                <br />
-                都以业务改善为衡量标准
+                <StyledTitle lines={casesTitleLines} />
               </h2>
               <p className="text-text-secondary leading-relaxed text-lg mb-8">
-                我们正与首批客户共同打磨产品与方案，以真实运营数据验证业务改善。
-                <br className="hidden sm:block" />
-                公开案例将在验证后发布——合作成果，经得起衡量。
+                {casesDesc}
               </p>
               <a
                 href="/contact"
@@ -471,9 +535,9 @@ function CasesSection({ cases }: { cases?: Record<string, any>[] }) {
             <ScrollReveal delay={0.15}>
               <div className="bain-card p-10 sm:p-12 bg-bg-secondary">
                 <div className="text-5xl sm:text-6xl font-black text-brand tabular-nums leading-none mb-4">
-                  {EARLY_ACCESS.label}
+                  {earlyLabel}
                 </div>
-                <p className="text-text-secondary leading-relaxed">{EARLY_ACCESS.desc}</p>
+                <p className="text-text-secondary leading-relaxed">{earlyDesc}</p>
               </div>
             </ScrollReveal>
           </div>
@@ -488,9 +552,7 @@ function CasesSection({ cases }: { cases?: Record<string, any>[] }) {
         <div className="flex flex-col md:flex-row md:items-end md:justify-between gap-8 mb-16 sm:mb-20">
           <ScrollReveal className="md:max-w-3xl">
             <h2 className="text-2xl sm:text-3xl md:text-4xl lg:text-5xl font-black text-ink tracking-tight leading-[1.05]">
-              每一个项目，
-              <br />
-              都以业务改善为衡量标准
+              <StyledTitle lines={casesTitleLines} />
             </h2>
           </ScrollReveal>
           <ScrollReveal delay={0.1}>
@@ -553,10 +615,10 @@ function CasesSection({ cases }: { cases?: Record<string, any>[] }) {
 }
 
 // ===== CTA 区：克制强调，品牌红仅用于按钮 =====
-function CTASection({ heroData }: { heroData?: Record<string, any> | null }) {
-  const ctaTitleLine1 = heroData?.ctaTitleLine1 || '准备好开始了吗？';
-  const ctaTitleLine2 = heroData?.ctaTitleLine2 || '让数据真正转化为业务增长';
-  const ctaLabel = heroData?.ctaLabel || '预约咨询';
+function CTASection({ heroData, pageCopy }: { heroData?: Record<string, any> | null; pageCopy?: HomePageCopy | null }) {
+  const ctaTitleLine1 = heroData?.ctaTitleLine1 || pageCopy?.ctaTitleLine1 || '准备好开始了吗？';
+  const ctaTitleLine2 = heroData?.ctaTitleLine2 || pageCopy?.ctaTitleLine2 || '让数据真正转化为业务增长';
+  const ctaLabel = heroData?.ctaLabel || pageCopy?.ctaLabel || '预约咨询';
   const ctaHref = heroData?.ctaHref || '/contact';
 
   return (
@@ -576,11 +638,12 @@ function CTASection({ heroData }: { heroData?: Record<string, any> | null }) {
 }
 
 // ===== 主页面组件 =====
-export default function HomeContentV14({ services, cases, stats, heroData }: {
+export default function HomeContentV14({ services, cases, stats, heroData, pageCopy }: {
   services?: Record<string, any>[];
   cases?: Record<string, any>[];
   stats?: Record<string, any>[];
   heroData?: Record<string, any> | null;
+  pageCopy?: HomePageCopy | null;
 }) {
   return (
     <main>
@@ -588,19 +651,19 @@ export default function HomeContentV14({ services, cases, stats, heroData }: {
       <HeroSection heroData={heroData} stats={stats} />
 
       {/* 2. 信任区：量化数据成果展示 */}
-      <TrustSection />
+      <TrustSection pageCopy={pageCopy} />
 
       {/* 3. 章节式叙事：问题 → 方法 → 结果 */}
-      <NarrativeSection />
+      <NarrativeSection pageCopy={pageCopy} />
 
       {/* 4. 服务区：等宽卡片 + 兜底数据 */}
-      <ServicesSection services={services} />
+      <ServicesSection services={services} pageCopy={pageCopy} />
 
       {/* 5. 案例区：轻量快照卡片 */}
-      <CasesSection cases={cases} />
+      <CasesSection cases={cases} pageCopy={pageCopy} />
 
       {/* 6. CTA：克制强调，品牌红仅用于按钮 */}
-      <CTASection heroData={heroData} />
+      <CTASection heroData={heroData} pageCopy={pageCopy} />
     </main>
   );
 }

src/app/(marketing)/news/news-content-v3.tsx

@@ -74,12 +74,18 @@ function NewsCard({ newsItem, index }: { newsItem: NewsItem; index: number }) {
   );
 }
 
-export default function NewsContentV3({ news }: { news?: NewsItem[] }) {
+export default function NewsContentV3({ news, pageCopy }: { news?: NewsItem[]; pageCopy?: Record<string, unknown> | null }) {
   const NEWS = news ?? [];
   const [selectedCategory, setSelectedCategory] = useState('全部');
   const [searchQuery, setSearchQuery] = useState('');
   const [currentPage, setCurrentPage] = useState(1);
 
+  const heroEyebrow = (pageCopy?.newsPageHeroEyebrow as string) || 'News & Insights';
+  const heroTitleLines = ((pageCopy?.newsPageHeroTitle as string) || '新闻与\n洞察').split('\n');
+  const heroDescription = (pageCopy?.newsPageHeroDescription as string) || `${COMPANY_INFO.displayName}最新动态、产品更新与行业洞察。了解数字化趋势，把握技术脉搏。`;
+  const emptyTitle = (pageCopy?.newsPageEmptyTitle as string) || '没有找到相关新闻';
+  const emptyDescription = (pageCopy?.newsPageEmptyDescription as string) || '试试其他关键词或分类';
+
   const filteredNews = useMemo(() => {
     return NEWS.filter((newsItem) => {
       const matchesCategory = selectedCategory === '全部' || newsItem.category === selectedCategory;
@@ -118,19 +124,22 @@ export default function NewsContentV3({ news }: { news?: NewsItem[] }) {
         <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 relative z-10 w-full py-28 sm:py-36 md:py-44 lg:py-56">
           <div className="max-w-4xl">
             <ScrollReveal>
-              <SectionLabel>News &amp; Insights</SectionLabel>
+              <SectionLabel>{heroEyebrow}</SectionLabel>
             </ScrollReveal>
 
             <ScrollReveal delay={0.1}>
               <h1 className="text-4xl sm:text-5xl md:text-6xl lg:text-7xl xl:text-8xl font-bold leading-[0.92] tracking-tighter mb-10 sm:mb-12 md:mb-16">
-                新闻与
-                <span className="block mt-4 text-brand">洞察</span>
+                {heroTitleLines.map((line, i) => (
+                  <span key={i} className={i === heroTitleLines.length - 1 ? 'block mt-4 text-brand' : 'block'}>
+                    {line}
+                  </span>
+                ))}
               </h1>
             </ScrollReveal>
 
             <ScrollReveal delay={0.2}>
               <p className="text-lg md:text-xl text-text-secondary max-w-2xl leading-relaxed">
-                {COMPANY_INFO.displayName}最新动态、产品更新与行业洞察。了解数字化趋势，把握技术脉搏。
+                {heroDescription}
               </p>
             </ScrollReveal>
           </div>
@@ -173,8 +182,8 @@ export default function NewsContentV3({ news }: { news?: NewsItem[] }) {
             <ScrollReveal>
               <div className="text-center py-24">
                 <Newspaper className="w-16 h-16 text-text-muted/20 mx-auto mb-6" />
-                <p className="text-xl text-text-secondary">没有找到相关新闻</p>
-                <p className="mt-2 text-text-muted">试试其他关键词或分类</p>
+                <p className="text-xl text-text-secondary">{emptyTitle}</p>
+                <p className="mt-2 text-text-muted">{emptyDescription}</p>
               </div>
             </ScrollReveal>
           ) : (

src/app/(marketing)/news/page.test.tsx

@@ -4,6 +4,7 @@ import NewsListPage from './page';
 
 jest.mock('@/lib/cms/data-server', () => ({
   getPublishedItems: jest.fn(),
+  getPageCopy: jest.fn().mockResolvedValue(null),
 }));
 
 jest.mock('./news-content-v3', () => ({

src/app/(marketing)/news/page.tsx

@@ -1,6 +1,6 @@
 import { Metadata } from 'next';
 import { COMPANY_INFO } from '@/lib/constants';
-import { getPublishedItems } from '@/lib/cms/data-server';
+import { getPublishedItems, getPageCopy } from '@/lib/cms/data-server';
 import type { NewsItem } from '@/lib/constants/news';
 import NewsContentV3 from './news-content-v3';
 
@@ -13,7 +13,10 @@ export const metadata: Metadata = {
 export const revalidate = 3600;
 
 export default async function NewsListPage() {
-  const items = await getPublishedItems('news');
+  const [items, pageCopy] = await Promise.all([
+    getPublishedItems('news'),
+    getPageCopy('news').catch(() => null),
+  ]);
   const news = items.map((item) => ({ ...item.data, title: item.data.title || item.title } as unknown as NewsItem));
-  return <NewsContentV3 news={news} />;
+  return <NewsContentV3 news={news} pageCopy={pageCopy?.data ?? null} />;
 }

src/app/(marketing)/page.test.tsx

@@ -5,6 +5,7 @@ import HomePage from './page';
 jest.mock('@/lib/cms/data-server', () => ({
   getPublishedItems: jest.fn(),
   getResolvedHomeZones: jest.fn(),
+  getHomePageCopy: jest.fn(),
 }));
 
 jest.mock('./home-content-v14', () => ({
@@ -16,15 +17,17 @@ jest.mock('./home-content-v14', () => ({
         <div data-testid="cases-count">{(props.cases as unknown[])?.length ?? 0}</div>
         <div data-testid="stats-count">{(props.stats as unknown[])?.length ?? 0}</div>
         <div data-testid="hero-data">{props.heroData ? JSON.stringify(props.heroData) : 'null'}</div>
+        <div data-testid="page-copy-data">{props.pageCopy ? JSON.stringify(props.pageCopy) : 'null'}</div>
       </div>
     );
   },
 }));
 
-import { getPublishedItems, getResolvedHomeZones } from '@/lib/cms/data-server';
+import { getPublishedItems, getResolvedHomeZones, getHomePageCopy } from '@/lib/cms/data-server';
 
 const mockedGetResolvedHomeZones = getResolvedHomeZones as jest.MockedFunction<typeof getResolvedHomeZones>;
 const mockedGetPublishedItems = getPublishedItems as jest.MockedFunction<typeof getPublishedItems>;
+const mockedGetHomePageCopy = getHomePageCopy as jest.MockedFunction<typeof getHomePageCopy>;
 
 const createMockItem = (modelCode: string, data: Record<string, unknown>) => ({
   id: `${modelCode}-id`,
@@ -48,6 +51,7 @@ describe('HomePage', () => {
     jest.clearAllMocks();
     mockedGetResolvedHomeZones.mockResolvedValue({});
     mockedGetPublishedItems.mockResolvedValue([]);
+    mockedGetHomePageCopy.mockResolvedValue(null);
   });
 
   it('renders home content from resolved zones', async () => {

src/app/(marketing)/page.tsx

@@ -1,4 +1,4 @@
-import { getPublishedItems, getResolvedHomeZones } from '@/lib/cms/data-server';
+import { getPublishedItems, getResolvedHomeZones, getHomePageCopy } from '@/lib/cms/data-server';
 import HomeContentV14 from './home-content-v14';
 
 export const revalidate = 3600;
@@ -31,5 +31,14 @@ export default async function HomePage() {
     heroData = heroItems[0]?.data ?? null;
   }
 
-  return <HomeContentV14 services={services} cases={cases} stats={stats} heroData={heroData} />;
+  // 首页各章节结构性文案（信任信号/叙事情节/标题/CTA），CMS 未配置时为 null（组件内部兜底）
+  const homePageCopy = await getHomePageCopy().catch(() => null);
+
+  return <HomeContentV14
+    services={services}
+    cases={cases}
+    stats={stats}
+    heroData={heroData}
+    pageCopy={homePageCopy?.data ?? null}
+  />;
 }

src/app/(marketing)/products/page.test.tsx

@@ -4,6 +4,7 @@ import ProductsPage from './page';
 
 jest.mock('@/lib/cms/data-server', () => ({
   getPublishedItems: jest.fn(),
+  getPageCopy: jest.fn().mockResolvedValue(null),
 }));
 
 jest.mock('./products-content-v3', () => ({

src/app/(marketing)/products/page.tsx

@@ -1,6 +1,6 @@
 import { Metadata } from 'next';
 import { COMPANY_INFO } from '@/lib/constants';
-import { getPublishedItems } from '@/lib/cms/data-server';
+import { getPublishedItems, getPageCopy } from '@/lib/cms/data-server';
 import type { Product } from '@/lib/constants/products';
 import ProductsContentV3 from './products-content-v3';
 
@@ -12,9 +12,10 @@ export const metadata: Metadata = {
 export const revalidate = 3600;
 
 export default async function ProductsPage() {
-  const [items, standaloneItems] = await Promise.all([
+  const [items, standaloneItems, pageCopy] = await Promise.all([
     getPublishedItems('product'),
     getPublishedItems('standalone-product'),
+    getPageCopy('products').catch(() => null),
   ]);
   const products = items.map((item) => ({ ...item.data, id: item.data.id || item.id, slug: item.data.slug || item.slug, title: item.data.title || item.title } as unknown as Product));
   const standaloneProducts = standaloneItems.map((item) => ({
@@ -25,5 +26,5 @@ export default async function ProductsPage() {
     categoryId: 'specialized',
     bundle: 'standalone',
   } as unknown as Product));
-  return <ProductsContentV3 products={[...products, ...standaloneProducts]} />;
+  return <ProductsContentV3 products={[...products, ...standaloneProducts]} pageCopy={pageCopy?.data ?? null} />;
 }

src/app/(marketing)/products/products-content-v3.tsx

@@ -14,6 +14,8 @@ import { cn } from '@/lib/utils';
 
 const EASE_SPRING = { type: 'spring', stiffness: 300, damping: 30 } as const;
 
+type PageCopy = Record<string, unknown>;
+
 const PRODUCT_ICONS: Record<string, React.ReactNode> = {
   '睿新ERP管理系统': <Package className="w-5 h-5" />,
   '睿新商业智能分析平台': <TrendingUp className="w-5 h-5" />,
@@ -75,10 +77,18 @@ function StatItem({ value, suffix, label, start, delay }: { value: number; suffi
   );
 }
 
-function HeroSection() {
+function HeroSection({ pageCopy }: { pageCopy?: PageCopy | null }) {
   const statsRef = useRef(null);
   const isInView = useInView(statsRef, { once: true, margin: '-100px' });
 
+  const heroTitle1 = (pageCopy?.productsHeroTitle1 as string) || '自研产品矩阵';
+  const heroTitle2 = (pageCopy?.productsHeroTitle2 as string) || '支撑企业';
+  const heroTitle3 = (pageCopy?.productsHeroTitle3 as string) || '数字化核心系统';
+  const heroDescriptionLines = ((pageCopy?.productsHeroDescription as string) ||
+    '从业务系统到数据智能，深度自研、互为补充。\n6 大企业套装与专业产品线，覆盖企业数字化核心场景。').split('\n');
+  const ctaPrimary = (pageCopy?.productsCtaPrimary as string) || '了解我们的服务';
+  const ctaSecondary = (pageCopy?.productsCtaSecondary as string) || '查看行业方案';
+
   return (
     <section className="relative min-h-[85vh] flex items-center overflow-hidden bg-white">
       <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 relative z-10 w-full py-24 sm:py-28 md:py-32 lg:py-40">
@@ -89,10 +99,10 @@ function HeroSection() {
             transition={{ duration: 1.2, delay: 0.15, ease: EASE_OUT }}
             className="text-4xl sm:text-5xl md:text-6xl lg:text-7xl font-bold text-ink leading-[0.92] tracking-tighter mb-8 sm:mb-10 md:mb-12"
           >
-            <div className="block">自研产品矩阵</div>
+            <div className="block">{heroTitle1}</div>
             <div className="block mt-5">
               <span className="relative inline-block">
-                <span className="text-brand font-extrabold">支撑企业</span>
+                <span className="text-brand font-extrabold">{heroTitle2}</span>
                 <motion.span
                   className="absolute -bottom-3 left-0 w-full h-[3px] bg-brand"
                   style={{ transformOrigin: 'left' }}
@@ -102,7 +112,7 @@ function HeroSection() {
                 />
               </span>
             </div>
-            <div className="block mt-5">数字化核心系统</div>
+            <div className="block mt-5">{heroTitle3}</div>
           </motion.h1>
 
           <motion.p
@@ -111,8 +121,12 @@ function HeroSection() {
             transition={{ duration: 1, delay: 0.45, ease: EASE_OUT }}
             className="text-lg sm:text-xl lg:text-2xl text-text-secondary max-w-2xl leading-relaxed mb-8 sm:mb-10 md:mb-12"
           >
-            从业务系统到数据智能，深度自研、互为补充。
-            6 大企业套装与专业产品线，覆盖企业数字化核心场景。
+            {heroDescriptionLines.map((line, i) => (
+              <span key={i}>
+                {i > 0 && <br className="hidden sm:block" />}
+                {line}
+              </span>
+            ))}
           </motion.p>
 
           <motion.div
@@ -123,12 +137,12 @@ function HeroSection() {
           >
             <Button size="xl" asChild>
               <a href="/services">
-                了解我们的服务
+                {ctaPrimary}
                 <ArrowRight className="w-5 h-5 ml-2" />
               </a>
             </Button>
             <Button size="xl" variant="outline" asChild>
-              <a href="/solutions">查看行业方案</a>
+              <a href="/solutions">{ctaSecondary}</a>
             </Button>
           </motion.div>
 
@@ -214,9 +228,12 @@ function ProductCard({ product, size = 'small' }: { product: Product; size?: 'la
   );
 }
 
-function BundleOverview({ products }: { products: Product[] }) {
+function BundleOverview({ products, pageCopy }: { products: Product[]; pageCopy?: PageCopy | null }) {
   const enterpriseProducts = products.filter((p) => p.bundle === 'enterprise');
   const standaloneProducts = products.filter((p) => p.bundle === 'standalone');
+  const bundleTitle = (pageCopy?.productsBundleTitle as string) || '两套产品体系\n覆盖不同场景';
+  const bundleTitleLines = bundleTitle.split('\n');
+  const bundleDescription = (pageCopy?.productsBundleDescription as string) || '企业套装以组合形式解决核心管理问题，专业产品聚焦独立场景深度赋能。';
 
   return (
     <section className="relative py-20 sm:py-28 md:py-36 lg:py-44 overflow-hidden bg-white">
@@ -225,10 +242,14 @@ function BundleOverview({ products }: { products: Product[] }) {
       <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10">
         <ScrollReveal className="max-w-3xl mb-12 sm:mb-16 md:mb-20">
           <h2 className="text-3xl sm:text-4xl md:text-5xl lg:text-6xl font-extrabold text-ink tracking-tight leading-[0.95] mb-6">
-            两套产品体系，<span className="text-brand">覆盖不同场景</span>
+            {bundleTitleLines.map((line, i) => (
+              <span key={i} className={i === bundleTitleLines.length - 1 ? 'block text-brand' : 'block'}>
+                {line}
+              </span>
+            ))}
           </h2>
           <p className="text-lg text-text-secondary leading-relaxed">
-            企业套装以组合形式解决核心管理问题，专业产品聚焦独立场景深度赋能。
+            {bundleDescription}
           </p>
         </ScrollReveal>
 
@@ -453,7 +474,9 @@ function SuiteCombosSection({ products }: { products: Product[] }) {
   );
 }
 
-function CTASection() {
+function CTASection({ pageCopy }: { pageCopy?: PageCopy | null }) {
+  const ctaTitleLines = ((pageCopy?.productsCtaTitle as string) || '以自研产品\n支撑数字化落地').split('\n');
+  const ctaDescription = (pageCopy?.productsCtaDescription as string) || '从企业套装到专业产品，以自研能力与专业服务，陪伴企业完成数字化升级。';
   return (
     <section className="relative py-20 sm:py-28 md:py-36 lg:py-44 overflow-hidden bg-white">
       <div className="absolute top-0 left-0 right-0 h-px bg-border-primary" />
@@ -462,13 +485,15 @@ function CTASection() {
       <div className="max-w-container mx-auto px-6 lg:px-10 relative z-10">
         <ScrollReveal className="text-center max-w-3xl mx-auto">
           <h2 className="text-2xl sm:text-3xl md:text-4xl lg:text-5xl font-bold text-ink tracking-tight leading-tight mb-6 sm:mb-8">
-            以<span className="text-brand">自研产品</span><br />
-            支撑数字化落地
+            {ctaTitleLines.map((line, i) => (
+              <span key={i} className={i === ctaTitleLines.length - 1 ? 'block text-brand' : 'block'}>
+                {line}
+              </span>
+            ))}
           </h2>
 
           <p className="text-xl text-text-secondary mb-12 max-w-2xl mx-auto leading-relaxed">
-            从企业套装到专业产品，以自研能力与专业服务，
-            陪伴企业完成数字化升级。
+            {ctaDescription}
           </p>
 
           <div className="flex flex-wrap justify-center gap-6">
@@ -488,17 +513,17 @@ function CTASection() {
   );
 }
 
-export default function ProductsContentV3({ products: productsProp }: { products?: Product[] }) {
+export default function ProductsContentV3({ products: productsProp, pageCopy }: { products?: Product[]; pageCopy?: PageCopy | null }) {
   const products = productsProp ?? [];
 
   return (
     <main>
-      <HeroSection />
-      <BundleOverview products={products} />
+      <HeroSection pageCopy={pageCopy} />
+      <BundleOverview products={products} pageCopy={pageCopy} />
       <EnterpriseProductsSection products={products} />
       <SpecializedProductsSection products={products} />
       <SuiteCombosSection products={products} />
-      <CTASection />
+      <CTASection pageCopy={pageCopy} />
     </main>
   );
 }

src/app/(marketing)/services/page.test.tsx

@@ -4,6 +4,7 @@ import ServicesPage from './page';
 
 jest.mock('@/lib/cms/data-server', () => ({
   getPublishedItems: jest.fn(),
+  getPageCopy: jest.fn().mockResolvedValue(null),
 }));
 
 jest.mock('./services-content-v3', () => ({

src/app/(marketing)/services/page.tsx

@@ -1,6 +1,6 @@
 import { Metadata } from 'next';
 import { COMPANY_INFO } from '@/lib/constants';
-import { getPublishedItems } from '@/lib/cms/data-server';
+import { getPublishedItems, getPageCopy } from '@/lib/cms/data-server';
 import type { Service } from '@/lib/constants/services';
 import ServicesContentV3 from './services-content-v3';
 
@@ -15,5 +15,7 @@ export const revalidate = 3600;
 export default async function ServicesPage() {
   const items = await getPublishedItems('service');
   const services = items.map((item) => ({ ...item.data, id: item.data.id || item.id, slug: item.data.slug || item.slug, title: item.data.title || item.title } as unknown as Service));
-  return <ServicesContentV3 services={services} />;
+  // 服务页结构性文案（Hero/区块标题/CTA/空状态），CMS 未配置时组件内部兜底
+  const pageCopy = await getPageCopy('services').catch(() => null);
+  return <ServicesContentV3 services={services} pageCopy={pageCopy?.data ?? null} />;
 }

src/app/(marketing)/services/services-content-v3.tsx

@@ -69,7 +69,16 @@ const SERVICE_MODES = [
   },
 ];
 
-function HeroSection() {
+type PageCopy = Record<string, unknown>;
+
+function HeroSection({ pageCopy }: { pageCopy?: PageCopy | null }) {
+  const heroTitle1 = (pageCopy?.servicesHeroTitle1 as string) || '从规划到运维';
+  const heroTitle2 = (pageCopy?.servicesHeroTitle2 as string) || '全程陪伴';
+  const heroDescriptionLines = ((pageCopy?.servicesHeroDescription as string) ||
+    '不只是技术供应商，更是您数字化转型的同行者。\n从第一次沟通到系统稳定运行，我们始终在您身边。').split('\n');
+  const ctaPrimary = (pageCopy?.servicesCtaPrimary as string) || '聊聊您的需求';
+  const ctaSecondary = (pageCopy?.servicesCtaSecondary as string) || '查看产品矩阵';
+
   return (
     <section className="relative min-h-[85vh] flex items-center overflow-hidden bg-white">
       <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 relative z-10 w-full py-28 sm:py-36 md:py-44 lg:py-56">
@@ -80,11 +89,11 @@ function HeroSection() {
             transition={{ duration: 1, delay: 0.2, ease: EASE_OUT }}
             className="text-4xl sm:text-5xl md:text-6xl lg:text-7xl xl:text-8xl font-black text-ink leading-[0.92] tracking-tightest mb-10 sm:mb-12 md:mb-16"
           >
-            <div className="block">从规划到运维</div>
+            <div className="block">{heroTitle1}</div>
             <div className="block mt-4 sm:mt-6">
               <span className="relative inline-block">
                 <span className="relative text-brand font-black">
-                  全程陪伴
+                  {heroTitle2}
                   <motion.span
                     className="absolute -bottom-2 left-0 w-full h-[3px] bg-brand"
                     style={{ transformOrigin: 'left' }}
@@ -103,9 +112,12 @@ function HeroSection() {
             transition={{ duration: 0.8, delay: 0.5, ease: EASE_OUT }}
             className="text-lg md:text-xl text-text-secondary max-w-2xl leading-relaxed mb-12 sm:mb-16"
           >
-            不只是技术供应商，更是您数字化转型的同行者。
-            <br className="hidden sm:block" />
-            从第一次沟通到系统稳定运行，我们始终在您身边。
+            {heroDescriptionLines.map((line, i) => (
+              <span key={i}>
+                {i > 0 && <br className="hidden sm:block" />}
+                {line}
+              </span>
+            ))}
           </motion.p>
 
           <motion.div
@@ -118,14 +130,14 @@ function HeroSection() {
               href="/contact"
               className="group inline-flex items-center justify-center gap-3 px-10 py-5 font-semibold text-base bg-brand text-white transition-all duration-300 hover:bg-brand/90 min-h-[52px] touch-manipulation"
             >
-              聊聊您的需求
+              {ctaPrimary}
               <ArrowUpRight className="w-4 h-4 transition-transform duration-300 group-hover:translate-x-0.5 group-hover:-translate-y-0.5" />
             </a>
             <a
               href="/products"
               className="inline-flex items-center justify-center gap-3 px-10 py-5 font-semibold text-base text-ink border border-border-primary hover:border-ink/30 transition-all duration-300 min-h-[52px] touch-manipulation"
             >
-              查看产品矩阵
+              {ctaSecondary}
             </a>
           </motion.div>
 
@@ -160,15 +172,17 @@ function HeroSection() {
   );
 }
 
-function ServicesGridSection({ services }: { services?: Service[] }) {
+function ServicesGridSection({ services, pageCopy }: { services?: Service[]; pageCopy?: PageCopy | null }) {
   const displayServices = services?.length ? mapServicesToCards(services) : [];
+  const gridTitle = (pageCopy?.servicesGridTitle as string) || '四大核心服务，覆盖数字化全链路';
+  const emptyState = (pageCopy?.servicesEmptyState as string) || '暂无服务数据';
   if (displayServices.length === 0) {
     return (
       <section className="relative py-20 sm:py-28 md:py-36 lg:py-44 overflow-hidden bg-bg-secondary">
         <div className="absolute top-0 left-0 right-0 h-px bg-border-primary" />
         <div className="absolute bottom-0 left-0 right-0 h-px bg-border-primary" />
         <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 text-center">
-          <p className="text-text-muted text-lg">暂无服务数据</p>
+          <p className="text-text-muted text-lg">{emptyState}</p>
         </div>
       </section>
     );
@@ -187,7 +201,7 @@ function ServicesGridSection({ services }: { services?: Service[] }) {
           className="max-w-3xl mb-16 sm:mb-20 md:mb-24"
         >
           <h2 className="text-3xl sm:text-4xl md:text-5xl lg:text-6xl font-extrabold text-ink tracking-tight leading-[0.95]">
-            四大核心服务，<br className="sm:hidden" />覆盖数字化全链路
+            {gridTitle}
           </h2>
         </motion.div>
 
@@ -321,7 +335,11 @@ function ProcessModesSection() {
   );
 }
 
-function CTASection() {
+function CTASection({ pageCopy }: { pageCopy?: PageCopy | null }) {
+  const ctaTitle = (pageCopy?.servicesCtaTitle as string) || '准备好开始了吗？';
+  const ctaDescriptionLines = ((pageCopy?.servicesCtaDescription as string) ||
+    '无论是一个明确的项目，还是一个模糊的想法，我们都愿意坐下来和您一起理清楚。\n首次咨询免费，没有任何销售压力。').split('\n');
+
   return (
     <section className="relative py-20 sm:py-28 md:py-36 lg:py-44 overflow-hidden bg-bg-secondary">
       <div className="absolute top-0 left-0 right-0 h-px bg-border-primary" />
@@ -335,12 +353,15 @@ function CTASection() {
           className="max-w-3xl"
         >
           <h2 className="text-3xl sm:text-4xl md:text-5xl lg:text-6xl font-extrabold text-ink tracking-tight leading-[0.95] mb-8">
-            准备好开始了吗？
+            {ctaTitle}
           </h2>
           <p className="text-lg text-text-secondary leading-relaxed mb-10">
-            无论是一个明确的项目，还是一个模糊的想法，我们都愿意坐下来和您一起理清楚。
-            <br className="hidden sm:block" />
-            首次咨询免费，没有任何销售压力。
+            {ctaDescriptionLines.map((line, i) => (
+              <span key={i}>
+                {i > 0 && <br className="hidden sm:block" />}
+                {line}
+              </span>
+            ))}
           </p>
           <div className="flex flex-col sm:flex-row gap-4 sm:gap-6">
             <a
@@ -363,13 +384,13 @@ function CTASection() {
   );
 }
 
-export default function ServicesContentV3({ services }: { services?: Service[] }) {
+export default function ServicesContentV3({ services, pageCopy }: { services?: Service[]; pageCopy?: PageCopy | null }) {
   return (
     <main className="bg-white text-ink">
-      <HeroSection />
-      <ServicesGridSection services={services} />
+      <HeroSection pageCopy={pageCopy} />
+      <ServicesGridSection services={services} pageCopy={pageCopy} />
       <ProcessModesSection />
-      <CTASection />
+      <CTASection pageCopy={pageCopy} />
     </main>
   );
 }

src/app/(marketing)/solutions/page.test.tsx

@@ -4,6 +4,7 @@ import SolutionsPage from './page';
 
 jest.mock('@/lib/cms/data-server', () => ({
   getPublishedItems: jest.fn(),
+  getPageCopy: jest.fn().mockResolvedValue(null),
 }));
 
 jest.mock('./solutions-content-v3', () => ({

src/app/(marketing)/solutions/page.tsx

@@ -1,6 +1,6 @@
 import { Metadata } from 'next';
 import { COMPANY_INFO } from '@/lib/constants';
-import { getPublishedItems } from '@/lib/cms/data-server';
+import { getPublishedItems, getPageCopy } from '@/lib/cms/data-server';
 import type { Solution } from '@/lib/constants/solutions';
 import type { Product } from '@/lib/constants/products';
 import SolutionsContentV3 from './solutions-content-v3';
@@ -13,11 +13,12 @@ export const metadata: Metadata = {
 export const revalidate = 3600;
 
 export default async function SolutionsPage() {
-  const [solutionItems, productItems] = await Promise.all([
+  const [solutionItems, productItems, pageCopy] = await Promise.all([
     getPublishedItems('solution'),
     getPublishedItems('product'),
+    getPageCopy('solutions').catch(() => null),
   ]);
   const solutions = solutionItems.map((item) => ({ ...item.data, id: item.data.id || item.id, slug: item.data.slug || item.slug, title: item.data.title || item.title } as unknown as Solution));
   const products = productItems.map((item) => ({ ...item.data, id: item.data.id || item.id, slug: item.data.slug || item.slug, title: item.data.title || item.title } as unknown as Product));
-  return <SolutionsContentV3 solutions={solutions} products={products} />;
+  return <SolutionsContentV3 solutions={solutions} products={products} pageCopy={pageCopy?.data ?? null} />;
 }

src/app/(marketing)/solutions/solutions-content-v3.tsx

@@ -8,6 +8,8 @@ import type { Product } from '@/lib/constants/products';
 
 const EASE_OUT = [0.22, 1, 0.36, 1] as const;
 
+type PageCopy = Record<string, unknown>;
+
 const INDUSTRY_ICONS: Record<string, LucideIcon> = {
   制造业: Factory,
   贸易零售: ShoppingCart,
@@ -17,7 +19,14 @@ const INDUSTRY_ICONS: Record<string, LucideIcon> = {
   物流运输: Truck,
 };
 
-function HeroSection() {
+function HeroSection({ pageCopy }: { pageCopy?: PageCopy | null }) {
+  const heroTitle1 = (pageCopy?.solutionsHeroTitle1 as string) || '专注行业场景的';
+  const heroTitle2 = (pageCopy?.solutionsHeroTitle2 as string) || '解决方案';
+  const heroDescriptionLines = ((pageCopy?.solutionsHeroDescription as string) ||
+    '端到端交付可量化的业务成果。\n基于自研产品矩阵，为制造、零售、教育、医疗、金融、物流六大行业沉淀最佳实践。').split('\n');
+  const ctaPrimary = (pageCopy?.solutionsCtaPrimary as string) || '立即咨询';
+  const ctaSecondary = (pageCopy?.solutionsCtaSecondary as string) || '浏览产品';
+
   return (
     <section className="relative min-h-[85vh] flex items-center overflow-hidden bg-white">
       <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 relative z-10 w-full py-28 sm:py-36 md:py-44 lg:py-56">
@@ -28,11 +37,11 @@ function HeroSection() {
             transition={{ duration: 1, delay: 0.2, ease: EASE_OUT }}
             className="text-4xl sm:text-5xl md:text-6xl lg:text-7xl xl:text-8xl font-black text-ink leading-[0.92] tracking-tightest mb-10 sm:mb-12 md:mb-16"
           >
-            <div className="block">专注行业场景的</div>
+            <div className="block">{heroTitle1}</div>
             <div className="block mt-4 sm:mt-6">
               <span className="relative inline-block">
                 <span className="relative text-brand font-black">
-                  解决方案
+                  {heroTitle2}
                   <motion.span
                     className="absolute -bottom-2 left-0 w-full h-[3px] bg-brand"
                     style={{ transformOrigin: 'left' }}
@@ -51,9 +60,12 @@ function HeroSection() {
             transition={{ duration: 0.8, delay: 0.5, ease: EASE_OUT }}
             className="text-lg md:text-xl text-text-secondary max-w-2xl leading-relaxed mb-12 sm:mb-16"
           >
-            端到端交付可量化的业务成果。
-            <br className="hidden sm:block" />
-            基于自研产品矩阵，为制造、零售、教育、医疗、金融、物流六大行业沉淀最佳实践。
+            {heroDescriptionLines.map((line, i) => (
+              <span key={i}>
+                {i > 0 && <br className="hidden sm:block" />}
+                {line}
+              </span>
+            ))}
           </motion.p>
 
           <motion.div
@@ -66,14 +78,14 @@ function HeroSection() {
               href="/contact"
               className="group inline-flex items-center justify-center gap-3 px-10 py-5 font-semibold text-base bg-brand text-white transition-all duration-300 hover:bg-brand/90 min-h-[52px] touch-manipulation"
             >
-              立即咨询
+              {ctaPrimary}
               <ArrowUpRight className="w-4 h-4 transition-transform duration-300 group-hover:translate-x-0.5 group-hover:-translate-y-0.5" />
             </a>
             <a
               href="/products"
               className="inline-flex items-center justify-center gap-3 px-10 py-5 font-semibold text-base text-ink border border-border-primary hover:border-ink/30 transition-all duration-300 min-h-[52px] touch-manipulation"
             >
-              浏览产品
+              {ctaSecondary}
             </a>
           </motion.div>
 
@@ -174,7 +186,9 @@ function SolutionCard({ solution, index, products, featured = false }: { solutio
   );
 }
 
-function SolutionsGridSection({ solutions, products }: { solutions: Solution[]; products?: Product[] }) {
+function SolutionsGridSection({ solutions, products, pageCopy }: { solutions: Solution[]; products?: Product[]; pageCopy?: PageCopy | null }) {
+  const gridTitle = (pageCopy?.solutionsGridTitle as string) || '行业解决方案';
+  const gridDescription = (pageCopy?.solutionsGridDescription as string) || '每个方案都明确推荐产品组合和服务包，确保落地效果';
   return (
     <section className="relative py-20 sm:py-28 md:py-36 lg:py-44 overflow-hidden bg-bg-secondary">
       <div className="absolute top-0 left-0 right-0 h-px bg-border-primary" />
@@ -189,10 +203,10 @@ function SolutionsGridSection({ solutions, products }: { solutions: Solution[];
           className="max-w-3xl mb-16 sm:mb-20 md:mb-24"
         >
           <h2 className="text-3xl sm:text-4xl md:text-5xl lg:text-6xl font-extrabold text-ink tracking-tight leading-[0.95]">
-            行业解决方案
+            {gridTitle}
           </h2>
           <p className="mt-6 text-lg text-text-secondary leading-relaxed">
-            每个方案都明确推荐产品组合和服务包，确保落地效果
+            {gridDescription}
           </p>
         </motion.div>
 
@@ -206,7 +220,9 @@ function SolutionsGridSection({ solutions, products }: { solutions: Solution[];
   );
 }
 
-function CTASection() {
+function CTASection({ pageCopy }: { pageCopy?: PageCopy | null }) {
+  const ctaTitle = (pageCopy?.solutionsCtaTitle as string) || '告诉我们您的行业场景';
+  const ctaDescription = (pageCopy?.solutionsCtaDescription as string) || '无论您处于哪个行业、哪个数字化阶段，我们都能为您推荐最合适的产品组合和服务包。';
   return (
     <section className="relative py-20 sm:py-28 md:py-36 lg:py-44 overflow-hidden bg-white">
       <div className="max-w-container mx-auto px-4 sm:px-6 lg:px-10 relative z-10">
@@ -218,10 +234,10 @@ function CTASection() {
           className="max-w-3xl"
         >
           <h2 className="text-3xl sm:text-4xl md:text-5xl lg:text-6xl font-extrabold text-ink tracking-tight leading-[0.95] mb-8">
-            告诉我们您的<br className="sm:hidden" />行业场景
+            {ctaTitle}
           </h2>
           <p className="text-lg text-text-secondary leading-relaxed mb-10">
-            无论您处于哪个行业、哪个数字化阶段，我们都能为您推荐最合适的产品组合和服务包。
+            {ctaDescription}
           </p>
           <div className="flex flex-col sm:flex-row gap-4 sm:gap-6">
             <a
@@ -244,14 +260,14 @@ function CTASection() {
   );
 }
 
-export default function SolutionsContentV3({ solutions: solutionsProp, products }: { solutions?: Solution[]; products?: Product[] }) {
+export default function SolutionsContentV3({ solutions: solutionsProp, products, pageCopy }: { solutions?: Solution[]; products?: Product[]; pageCopy?: PageCopy | null }) {
   const solutions = solutionsProp ?? [];
 
   return (
     <main className="bg-white text-ink">
-      <HeroSection />
-      <SolutionsGridSection solutions={solutions} products={products} />
-      <CTASection />
+      <HeroSection pageCopy={pageCopy} />
+      <SolutionsGridSection solutions={solutions} products={products} pageCopy={pageCopy} />
+      <CTASection pageCopy={pageCopy} />
     </main>
   );
 }

src/app/layout.tsx

@@ -15,7 +15,7 @@ import { BackToTop } from "@/components/ui/back-to-top";
 import { ClientLayout } from "@/components/layout/client-layout";
 import { getPublishedItems } from "@/lib/cms/data-server";
 import { SiteConfigProvider, type SiteConfig, type NavigationItem, type MegaDropdownGroup, type MegaDropdownItem } from "@/lib/site-config";
-import { COMPANY_INFO } from "@/lib/constants/company";
+import { COMPANY_INFO, BRAND_NARRATIVE, type BrandPillar } from "@/lib/constants/company";
 import { NAVIGATION_V2, MEGA_DROPDOWN_DATA } from "@/lib/constants/navigation";
 
 export const metadata: Metadata = {
@@ -127,6 +127,11 @@ export default async function RootLayout({
     displayName: (configData?.displayName as string) || COMPANY_INFO.displayName,
     slogan: (configData?.slogan as string) || COMPANY_INFO.slogan,
     description: (configData?.description as string) || COMPANY_INFO.description,
+    valueProposition: (configData?.valueProposition as string) || BRAND_NARRATIVE.valueProposition,
+    positioningStatement: (configData?.positioningStatement as string) || BRAND_NARRATIVE.positioningStatement,
+    brandPromise: (configData?.brandPromise as string) || BRAND_NARRATIVE.brandPromise,
+    toneOfVoice: (configData?.toneOfVoice as string) || BRAND_NARRATIVE.toneOfVoice,
+    pillars: (Array.isArray(configData?.pillars) ? configData.pillars : BRAND_NARRATIVE.pillars) as BrandPillar[],
     founded: (configData?.founded as string) || COMPANY_INFO.founded,
     location: (configData?.location as string) || COMPANY_INFO.location,
     email: (configData?.email as string) || COMPANY_INFO.email,

src/components/layout/footer.tsx

@@ -33,6 +33,11 @@ export function Footer() {
               </StaticLink>
             </div>
             <p className="text-gray-300 text-sm leading-relaxed max-w-md">
+              {config.slogan && (
+                <>
+                  <span className="block text-gray-200 font-medium mb-2">{config.slogan}</span>
+                </>
+              )}
               {config.description}
             </p>
           </div>

src/lib/cms/content-types.ts

@@ -1578,6 +1578,122 @@ const methodologyFields: FieldDefinition[] = [
   },
 ];
 
+const pageCopyFields: FieldDefinition[] = [
+  // === 首页信任区 ===
+  { name: 'trustEyebrow', type: 'text', label: '信任区眉标' },
+  { name: 'trustTitle', type: 'text', label: '信任区标题' },
+  { name: 'trustDescription', type: 'textarea', label: '信任区描述' },
+  {
+    name: 'trustSignals',
+    type: 'array',
+    label: '信任信号',
+    description: '可验证信任信号卡片（数值/标签/描述/来源）',
+    fields: [
+      { name: 'value', type: 'text', label: '数值', required: true },
+      { name: 'label', type: 'text', label: '标签', required: true },
+      { name: 'desc', type: 'textarea', label: '描述', required: true },
+      { name: 'source', type: 'text', label: '来源', required: true },
+    ],
+  },
+  { name: 'earlyAccessLabel', type: 'text', label: '共创状态标签' },
+  { name: 'earlyAccessDesc', type: 'textarea', label: '共创状态说明' },
+  { name: 'earlyAccessTitle', type: 'text', label: '共创计划标题' },
+  { name: 'earlyAccessCtaLabel', type: 'text', label: '共创计划 CTA 文案' },
+  {
+    name: 'earlyAccessStatus',
+    type: 'array',
+    label: '共创计划状态条目',
+    description: '如实呈现共创/内测/授权公开等当前状态',
+    fields: [
+      { name: 'label', type: 'text', label: '状态名称', required: true },
+      { name: 'desc', type: 'textarea', label: '状态说明', required: true },
+    ],
+  },
+  // === 首页叙事区 ===
+  { name: 'narrativeTitle', type: 'textarea', label: '叙事区标题' },
+  {
+    name: 'narrativeActs',
+    type: 'array',
+    label: '叙事情节（问题→方法→结果）',
+    fields: [
+      { name: 'number', type: 'text', label: '序号', required: true },
+      { name: 'title', type: 'text', label: '标题', required: true },
+      { name: 'desc', type: 'textarea', label: '描述', required: true },
+      { name: 'href', type: 'text', label: '链接' },
+      { name: 'cta', type: 'text', label: '按钮文案' },
+    ],
+  },
+  // === 首页服务区 ===
+  { name: 'servicesTitle', type: 'textarea', label: '服务区标题' },
+  // === 首页案例区 ===
+  { name: 'casesEyebrow', type: 'text', label: '案例区眉标' },
+  { name: 'casesTitle', type: 'textarea', label: '案例区标题' },
+  { name: 'casesDescription', type: 'textarea', label: '案例区空状态描述' },
+  // === 首页 CTA ===
+  { name: 'ctaTitleLine1', type: 'text', label: 'CTA 标题第一行' },
+  { name: 'ctaTitleLine2', type: 'text', label: 'CTA 标题第二行' },
+  { name: 'ctaLabel', type: 'text', label: 'CTA 按钮文案' },
+  // === 服务列表页 ===
+  { name: 'servicesHeroTitle1', type: 'text', label: '服务页 Hero 标题第一行' },
+  { name: 'servicesHeroTitle2', type: 'text', label: '服务页 Hero 标题第二行（品牌红）' },
+  { name: 'servicesHeroDescription', type: 'textarea', label: '服务页 Hero 描述' },
+  { name: 'servicesCtaPrimary', type: 'text', label: '服务页主 CTA 文案' },
+  { name: 'servicesCtaSecondary', type: 'text', label: '服务页次 CTA 文案' },
+  { name: 'servicesGridTitle', type: 'text', label: '服务页区块标题' },
+  { name: 'servicesEmptyState', type: 'text', label: '服务页空状态文案' },
+  { name: 'servicesCtaTitle', type: 'text', label: '服务页 CTA 标题' },
+  { name: 'servicesCtaDescription', type: 'textarea', label: '服务页 CTA 描述' },
+  // === 方案列表页 ===
+  { name: 'solutionsHeroTitle1', type: 'text', label: '方案页 Hero 标题第一行' },
+  { name: 'solutionsHeroTitle2', type: 'text', label: '方案页 Hero 标题第二行（品牌红）' },
+  { name: 'solutionsHeroDescription', type: 'textarea', label: '方案页 Hero 描述' },
+  { name: 'solutionsCtaPrimary', type: 'text', label: '方案页主 CTA 文案' },
+  { name: 'solutionsCtaSecondary', type: 'text', label: '方案页次 CTA 文案' },
+  { name: 'solutionsGridTitle', type: 'text', label: '方案页区块标题' },
+  { name: 'solutionsGridDescription', type: 'textarea', label: '方案页区块描述' },
+  { name: 'solutionsCtaTitle', type: 'text', label: '方案页 CTA 标题' },
+  { name: 'solutionsCtaDescription', type: 'textarea', label: '方案页 CTA 描述' },
+  // === 产品列表页 ===
+  { name: 'productsHeroTitle1', type: 'text', label: '产品页 Hero 标题第一行' },
+  { name: 'productsHeroTitle2', type: 'text', label: '产品页 Hero 标题第二行（品牌红）' },
+  { name: 'productsHeroTitle3', type: 'text', label: '产品页 Hero 标题第三行' },
+  { name: 'productsHeroDescription', type: 'textarea', label: '产品页 Hero 描述' },
+  { name: 'productsCtaPrimary', type: 'text', label: '产品页主 CTA 文案' },
+  { name: 'productsCtaSecondary', type: 'text', label: '产品页次 CTA 文案' },
+  { name: 'productsBundleTitle', type: 'text', label: '产品页双体系区块标题' },
+  { name: 'productsBundleDescription', type: 'textarea', label: '产品页双体系区块描述' },
+  { name: 'productsCtaTitle', type: 'text', label: '产品页 CTA 标题' },
+  { name: 'productsCtaDescription', type: 'textarea', label: '产品页 CTA 描述' },
+  // === 案例列表页 ===
+  { name: 'casePageHeroTitle1', type: 'text', label: '案例页 Hero 标题第一行' },
+  { name: 'casePageHeroTitle2', type: 'text', label: '案例页 Hero 标题第二行（品牌红）' },
+  { name: 'casePageHeroDescription', type: 'textarea', label: '案例页 Hero 描述' },
+  { name: 'casePageFilterTitle', type: 'text', label: '案例页筛选区块标题' },
+  { name: 'casePageFilterDescription', type: 'textarea', label: '案例页筛选区块描述' },
+  // === 新闻列表页 ===
+  { name: 'newsPageHeroEyebrow', type: 'text', label: '新闻页 Hero 眉标' },
+  { name: 'newsPageHeroTitle', type: 'textarea', label: '新闻页 Hero 标题（多行，最后一行品牌红）' },
+  { name: 'newsPageHeroDescription', type: 'textarea', label: '新闻页 Hero 描述' },
+  { name: 'newsPageEmptyTitle', type: 'text', label: '新闻页空状态标题' },
+  { name: 'newsPageEmptyDescription', type: 'textarea', label: '新闻页空状态描述' },
+];
+
+const pageCopyConfig: ContentTypeConfig = {
+  model: {
+    id: 'model-page-copy',
+    code: 'page-copy',
+    name: '页面文案',
+    description: '各业务页面结构性文案配置（章节标题/眉标/描述/CTA/空状态）',
+    fields: pageCopyFields,
+    isPageType: false,
+    hasVersions: false,
+    hasDraft: true,
+    icon: 'file-text',
+    createdAt: '2024-01-01T00:00:00Z',
+    updatedAt: '2024-01-01T00:00:00Z',
+  },
+};
+
 const newsConfig: ContentTypeConfig = {
   model: {
     id: 'model-news',
@@ -1851,4 +1967,5 @@ export const CONTENT_TYPE_CONFIGS = {
   'contact-page': contactPageConfig,
   'legal-page': legalPageConfig,
   methodology: methodologyConfig,
+  'page-copy': pageCopyConfig,
 };

src/lib/cms/data-server.test.ts

@@ -414,11 +414,27 @@ describe('data-server - CMS 数据访问层', () => {
 
     it('getSolutionBySlug should call getPublishedItemBySlug with solution', async () => {
       const spy = jest.spyOn(dataServer, 'getPublishedItemBySlug');
-      spy.mockResolvedValue(null);
+      spy.mockResolvedValue(null as never);
 
       await dataServer.getSolutionBySlug('test-solution');
       expect(spy).toHaveBeenCalledWith('solution', 'test-solution');
     });
+
+    it('getPageCopy should call getPublishedItemBySlug with page-copy model', async () => {
+      const spy = jest.spyOn(dataServer, 'getPublishedItemBySlug');
+      spy.mockResolvedValue(null as never);
+
+      await dataServer.getPageCopy('home');
+      expect(spy).toHaveBeenCalledWith('page-copy', 'home');
+    });
+
+    it('getHomePageCopy should fetch page-copy for home page code', async () => {
+      const spy = jest.spyOn(dataServer, 'getPublishedItemBySlug');
+      spy.mockResolvedValue(null as never);
+
+      await dataServer.getHomePageCopy();
+      expect(spy).toHaveBeenCalledWith('page-copy', 'home');
+    });
   });
 
   describe('getResolvedHomeZones', () => {

src/lib/cms/data-server.ts

@@ -157,6 +157,20 @@ export async function getSolutionBySlug(slug: string) {
   return getPublishedItemBySlug('solution', slug);
 }
 
+/**
+ * 获取指定页面的结构性文案配置（page-copy 模型，按页面 slug）
+ */
+export async function getPageCopy(pageCode: string) {
+  return getPublishedItemBySlug('page-copy', pageCode);
+}
+
+/**
+ * 获取首页结构性文案配置（章节标题/信任信号/叙事情节/CTA 的 CMS 覆盖）
+ */
+export async function getHomePageCopy() {
+  return getPageCopy('home');
+}
+
 export async function getHomePageZones() {
   return getPageZones('home');
 }

src/lib/constants.test.ts

@@ -19,7 +19,7 @@ describe('Constants', () => {
     });
 
     it('should have slogan', () => {
-      expect(COMPANY_INFO.slogan).toBe('企业数字化转型的同行者');
+      expect(COMPANY_INFO.slogan).toBe('智连未来 · 成长伙伴 —— 您的数字化转型同行者');
     });
 
     it('should have contact information', () => {

src/lib/constants.ts

@@ -1,5 +1,7 @@
 export {
   COMPANY_INFO,
+  BRAND_NARRATIVE,
+  type BrandPillar,
   TRUST_SIGNALS,
   EARLY_ACCESS,
   NAVIGATION,

src/lib/constants/company.ts

@@ -2,8 +2,15 @@ export const COMPANY_INFO = {
   name: '四川睿新致远科技有限公司',
   shortName: '睿新致遠',
   displayName: '睿新致远',
-  slogan: '企业数字化转型的同行者',
-  description: '专业核心团队，以结果导向的服务理念，做企业数字化转型的同行者与成长伙伴',
+  /**
+   * 品牌主口号（整句采用）。
+   * ★ 全站唯一真源：Hero / Footer / About 等品牌触点统一引用本值，
+   *   并通过 CMS `site-config` 的 slogan 字段覆盖（后台可编辑）。
+   */
+  slogan: '智连未来 · 成长伙伴 —— 您的数字化转型同行者',
+  /** 公司简介：结果导向 + 同行者定位，与 slogan 语义一致。CMS site-config 可覆盖。 */
+  description:
+    '专业核心团队，以结果导向的服务理念，做中国企业数字化转型的同行者与成长伙伴，从战略诊断到系统落地、再到持续陪跑，让每一份技术投入都转化为可衡量的成长。',
   founded: '2026',
   foundedFull: '2026 年 1 月',
   location: '四川省成都市',
@@ -13,6 +20,59 @@ export const COMPANY_INFO = {
   police: '川公网安备51010602003285号',
 } as const;
 
+export interface BrandPillar {
+  key: string;
+  title: string;
+  tagline: string;
+  description: string;
+}
+
+/**
+ * 品牌叙事内核（Brand Narrative Core）—— 代码侧唯一真源。
+ *
+ * 定义见 docs/brand-narrative-core.md。以下字段均通过 CMS `site-config`
+ * 模型在后台可编辑，代码常量作为未配置 CMS 时的兜底默认值。
+ *
+ * 零编造原则延续：定位、承诺、三支柱均围绕「同行者 + 结果导向 + 成长伙伴」
+ * 展开，不虚构资质/案例/数据。
+ */
+export const BRAND_NARRATIVE = {
+  /** L0 一句话价值主张（elevator pitch） */
+  valueProposition: '让数据连接未来，让伙伴陪您成长——我们是您数字化转型的同行者。',
+  /** 品牌定位声明 */
+  positioningStatement:
+    '睿新致远是中国成长型企业的数字化转型同行者：对需要数字化升级但缺乏大型 IT 投入的成长型企业，我们以结果导向的方法论、自研可组合的产品与复合型工程师团队，提供从战略诊断到系统落地、再到持续陪跑的一站式服务，让数字化从「投入」真正变成「成长」。',
+  /** 品牌承诺 */
+  brandPromise:
+    '我们承诺：每一份方案都源于对您业务的理解；每一次交付都以结果说话；每一段合作都以陪您走到成长为终点。',
+  /**
+   * L1 三支柱（品牌叙事信息层级），对应产品 / 方案 / 服务。
+   * HTML 提示：CMS 中以数组形式编辑。
+   */
+  pillars: [
+    {
+      key: 'strategy',
+      title: '战略同行',
+      tagline: '从诊断到蓝图，先想清楚再动手',
+      description: '以诊断代替推销，先理解您的业务、痛点与约束，再给出可落地的数字化转型路线图。',
+    },
+    {
+      key: 'delivery',
+      title: '落地同行',
+      tagline: '让转型真正落地，让投入可衡量',
+      description: '用自研可组合产品与工程化交付，把蓝图变成可运行的系统，每一分投入都可验证。',
+    },
+    {
+      key: 'accompany',
+      title: '陪跑同行',
+      tagline: '交付不是终点，成长才是成果',
+      description: '交付后仍持续陪跑，助您沉淀团队能力，让数字化持续产生业务价值。',
+    },
+  ] satisfies BrandPillar[],
+  /** 语气语调（内部写作规范，供内容/文案参考，不在页面直接展示） */
+  toneOfVoice: '严谨不说教、专业不冰冷、同行不越位；答案优先、数据先行；可衡量的才说，未成的如实「共创中」。',
+} as const;
+
 /**
  * 首页信任层可验证信任信号（L3 Trust & Authority）。
  *

src/lib/constants/index.ts

@@ -1,4 +1,5 @@
-export { COMPANY_INFO, TRUST_SIGNALS, EARLY_ACCESS } from './company';
+export { COMPANY_INFO, BRAND_NARRATIVE, TRUST_SIGNALS, EARLY_ACCESS } from './company';
+export type { BrandPillar } from './company';
 export { NAVIGATION, NAVIGATION_V2, MEGA_DROPDOWN_DATA } from './navigation';
 export type { NavigationItem, NavigationItemV2, MegaDropdownItem, MegaDropdownGroup, MegaDropdownData } from './navigation';
 export { STATS, type StatItem } from './stats';

src/lib/site-config.tsx

@@ -1,6 +1,7 @@
 'use client';
 
 import { createContext, useContext, type ReactNode } from 'react';
+import type { BrandPillar } from '@/lib/constants';
 
 export interface NavigationItem {
   id: string;
@@ -40,6 +41,13 @@ export interface SiteConfig {
   icp: string;
   police: string;
 
+  /** Brand narrative core (CMS editable via site-config, fallback to BRAND_NARRATIVE) */
+  valueProposition: string;
+  positioningStatement: string;
+  brandPromise: string;
+  pillars: BrandPillar[];
+  toneOfVoice: string;
+
   /** Navigation */
   mainNav: NavigationItem[];
   megaDropdown: Record<string, MegaDropdownGroup[]>;
@@ -57,6 +65,11 @@ const DEFAULT_CONFIG: SiteConfig = {
   address: '',
   icp: '',
   police: '',
+  valueProposition: '',
+  positioningStatement: '',
+  brandPromise: '',
+  pillars: [],
+  toneOfVoice: '',
   mainNav: [],
   megaDropdown: {},
 };